"There comes a moment when people who have
been dabbling in religion ('Man's search for God!')
suddenly draw back. Supposing we really found
Him? We never meant it to come to that! Worse
still, supposing He had found us?" -C.S. Lewis
When you come right down to it, blogging is about
two things: reaching and seeking. People started
blogging for many reasons. Communication can
be an odd thing — even with the most powerful
and effective technology we have in this modern
world, with targeted ads, personalized pop-ups,
and demographic data with frightening specificity,
the people who handle public relations for a living
still say that the most effective means of communication
remains an old standby: word of mouth.
On the internet, it's tough to manage word of mouth.
It seems like we're bombarded now with viral advertise -
ments, odd promotions, and strange product tie-ins. No
one can look you in the face over the internet — which
means that it's tough to establish trust, conversations
can get angry a lot quicker, and civility is often in short
supply. It's tough to prove to people who don't know you
that you have something worthwhile to say. It's tougher
still to reach strangers on a personal level, operating just
through words on a computer screen, an ongoing virtual
conversation.
And yet, somehow, it happens.
MORE!!!
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