In a recent study included in the Archives of Pediatrics
& Adolescent Medicine children were shown to over -
whelmingly prefer the taste of food that comes in
McDonald's wrappers. The study had preschoolers
sample identical foods in packaging from McDonald's
and in matched, but unbranded, packaging.
The kids were then asked if the food tasted the same
or if one tasted better. The unmarked foods lost the
taste test every time. Even apple juice, carrots, and
milk tasted better to the kids when taken from the
familiar wrappings of the Golden Arches.
"This study demonstrates simply and elegantly that
advertising literally brainwashes young children into
a baseless preference for certain food products," said
a physician from Yale's School of Medicine. "Children,
it seems, literally do judge a food by its cover. And they
prefer the cover they know."
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